Portfolio
UX/UI designer with four years of experience in the design and development of effective interfaces using agile methodologies. Expert in UX research techniques, including trend analysis, benchmarking, heat maps, heuristic analysis, Lean UX Canvas, journey maps, interviews and surveys. Mastery of creative methods such as visual thinking, creative matrix and forced associations.
Specialized in design techniques such as card sorting, tree testing, MOSCOW matrix, flow charts, task flows, wireframes and wireflows. In UI, I master design systems, motion UI and atomic design, as well as the creation of functional prototypes. Experience in moderated and unmoderated usability testing, with the ability to generate insights and prepare detailed reports.
In addition, I have advanced knowledge of HTML and CSS.
Learn about my career
My soft skills
Empathetic
Teamwork
Proactive
Attention to detail
Honesty
Investigation
Interdisciplinary work
Analytical capacity
Troubleshooting
My hard skills
WordPress
Figma
Adobe Suite
Visual Studio
Smartlook
Html
CSS
Optimal workshop
Maze
Userguiding
Education
Education
2022
Microdegree UX/UI Development - Coderhouse
Agile methodologies: Design thinking and 5 elements of UX by James Garret.
I use UX research techniques such as trend analysis, benchmarking, Google Analytics, heat maps, heuristic analysis, lean UX canvas, journey map, interviews and surveys. I use visual thinking, creative matrix, forced associations as creative methods. For the structure part, techniques such as card sorting, tree testing, MOSCOW matrix, flow chart, task flow, wireframes, wireflows. For UI, design systems, motion ui, atomic design, functional prototype.
Finally, moderated and unmoderated usability testing, insights and test reports.
Front end web development html+css.
2016 - 2020
Industrial Design - Universidad Autónoma Metropolitana
Design Thinking, usability and user-centered design.
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UX Design: UX/UI User Experience + Figma
2021
UX research for the creation of a mobile app for deliveries in Cuautepec de Hinojosa, Hidalgo.
2024
Interaction design foundation
Design for thought and emotion
UI Design Patterns for Successful Software
Mobile UI Design
Work Experience
2023 - Present
UX/UI leader -
Tendencys Innovations
Product strategy
Design and development of new features and products based on detailed analysis of user behavior, MVP system and continuous improvement strategies.
Design and validation
Creation of wireframes and prototypes to validate hypotheses through moderated and unmoderated usability testing, ensuring the effectiveness of solutions.
Web site management
Strategies for website optimization, conversion increase and clear value proposition.
Usability evaluation
UX audits and heuristic analysis for digital product evaluation, ensuring adherence to best practices and user needs.
User feedback
Feedback tracking system through NPS, CES and CSAT. Management of insights obtained to optimize user experience.
Results monitoring
Analysis of project performance through funnels and systematic observation, aligning results with business objectives.
Team management
Design team leadership, task management, implementation of best practices, conducting 1:1 sessions for professional development and solving operational challenges.
2023
UX/UI freelancer
Freelance collaborative projects.
Agility Rehab Center: Flow design - experience, and layout in Wordpress of the website.
Dip Express: UX research and flow design - mobile and desktop platform experience for on-demand and scheduled local deliveries. Website design to promote the product.
2021 - 2023
UX/UI Designer
Brivé Solutions
As responsible for the company's website, I implemented continuous improvements to increase both the number of visitors and the quality of their interactions (time spent and navigation), ensuring that information was clear and accessible to all users. I developed monthly audience reports to analyze user behavior, interests, difficulties and possible interaction errors. Using heat maps and session recordings, I developed and validated improvement hypotheses through A/B testing. I complemented these optimizations with heuristic analysis, UX laws and benchmarking. For updates and new site sections, I relied on the design system and corporate style guides, implementing standardized components in Figma and WordPress.
Collaboration with the Marketing team in the execution of
campaigns and events, developing landing pages, microsites, benchmarkings, mailings and forms. For landing pages and microsites, I designed the information architecture based on learnings from previous campaigns and benchmarking studies. I developed low and high fidelity wireframes in Figma, and then implemented them in WordPress, using plugins when necessary and developing custom HTML and CSS code to optimize the landing pages and microsites.
2021-2022
Designer
UX / UI - Freelancer
D'volada
I worked as a freelancer developing a hybrid app for the company D'volada, located in the state of Hidalgo, dedicated to the delivery of products and services.
I conducted UX research based on the Design Thinking methodology. During the process, I did a benchmarking to find out the competition's classification as blue and red oceans. I conducted 5 interviews and 20 surveys to find out the type of user I would focus my efforts on (UX persona).
With the help of the POV (point of view) and a SWOT analysis, I set the MVP.
For the information architecture, I did a card sorting in Optimal Workshop. Thanks to all the information collected and defined, I created the first Lofi and Hifi wireframes.
I created prototypes using atomic design and motion UI. The result was tested by 5 local people.
